Businessweek's Arik Hesseldahl analyzes Microsoft's latest ad campaign "Laptop Hunters" have generated a massive amount of apple fans' discussion.
The latest television advertisement continues the "Laptop Hunters" theme in which a mother and son are tasked with finding a speedy sub-$1500 laptop with a large hard drive that is also good for gaming. The ads specifically target Apple's Macs as having a higher cost than PCs. Like the previous ads, they specifically point to higher cost of the Apple machines.
Hesseldahl rehashes the usual arguments on cost, but also gets a rare comment from Apple's PR department on the new ads.
Apple's Bill Evans said of the ads:"A PC is no bargain when it doesn't do what you want .... The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool. With its great designs and advanced software, nothing matches it at any price."
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